As consumers, we all know that one of the main factors that influences us while online shopping is the price. Most of us always try to get the most attractive and saving offer, which meets all the requirements we seek at the best possible price. But is it the only thing we have in mind when going to purchase anything on an online shopping site?
From the retailer’s point of view, the most widespread belief is that low and attractive price is the only factor that interests the customers as the cheaper the product, the better it is Therefore, there the numerous online shopping sites which offer less price and offers to boost the sale. But the fact is, there are several factors that influence the perception of the price for customers before making the decision to shop for anything online.
In this modern era, people are not looking only for a product’s price, but past pricing, quality and focus are some other factors. However, the debate about price while online shopping still has a lot of merits to discuss.
However, according to a survey, when asked to customers, what factors regularly impact their purchase while shopping on the web, 82% shoppers said price, 65% said time accessibility and conveyance time span according to 59% customers. Moreover 74% of respondents said they would change from their typical site if they found a superior cost or better price somewhere else.
Some Other Factors Impact Online Shopping
There are some other factors that impact customers while online shopping despite the price of the products.
Product Quality– There are some customers who can compromise with price but not with quality. Therefore, they check the quality of product, reviews and ratings. Such customers don’t bother about price, they purchase the product whether its cost is high.
Income Rate– High or low income is another purchasing factor to make decision for online shopping. As if the customer is high income person, he will not purchase based on low price or offers. But on the other hand, low-income customers always look for sales, offers and low-price products and websites.
Environment– Besides, the climate had likewise been an essential figure in the most common way of pursuing a choice in online shopping regardless of its peripheral factual score in this review. In the range of starting from 16-25 years of age, in which an individual enters an early experienced stage, the impact of the climate remained quite high.
Service – Services offered by online shopping sites are the most determining factor in making decisions for online purchasing. Speed and ease in transaction is one of the significant factors in service quality to ensure a satisfactory shopping experience.
Conclusion- However, it’s never an easy question to determine the factors that are considerable while online shopping and most importantly, prices really matter for customers or not. But for the majority of people price always matters as some exciting offers attract them. There is another bunch of customers who go for brands, quality, services and other factors while purchasing online.